Waves of Change
How a UK water company is enhancing security awareness across their varied workforce.
Join Louise Hiscott, Cyber Security Culture Lead at Welsh Water and Tim Ward CEO at ThinkCyber in this "Nudge Clinic" Special Episode.
Dive into a captivating journey; a highly successful engagement and behaviour change campaign at a UK utility. Explore the complexities of reaching and engaging a varied workforce, where one-size-fits-all solutions, eLearning or Phishing simulation, fall short. Understand the behavioural science and psychology behind why these traditional approaches are ineffective.
Discover how the Welsh Water team successfully addressed these challenges boosting their engagement to 88% using Redflags® innovative capabilities and hear feedback from WW’s employees.
Finally, uncover the secrets of behavioural models that played a pivotal role in shaping the training strategy. We'll delve into the Ebbinghaus forgetting curve, understanding how memory retention influences the effectiveness of security awareness training over time. Additionally, we'll dissect Bj Fogg's B=MAP model, exploring its application in creating secure behaviour change.

ThinkCyber's "The Nudge Clinic" #2
"Someone inadvertently giving away their credentials keeps me awake at night" so said 65% of people at our latest Nudge Clinic! In this second episode of ThinkCyber's Nudge Clinic, our CEO Tim Ward explore "What does a behaviour change campaign look like?"
Watch now
Hyde unlocks multi-channel security awareness with Redflags®
“Redflags provides us with an effective, multi-channel approach to delivering security awareness, and it’s a vital part of our toolkit for protecting our organisation and our customers.” Nick at Hyde said.
Read the Case Study
ThinkCyber's "The Nudge Clinic" #4
After the great success of our in-person "Secure behaviour change in practice", we're back online with our next Nudge Clinic! This episode is titled "Watch your mouth! The importance of wording when designing nudges".
Watch nowDiscover Redflags®
Redflags from ThinkCyber is a ground breaking software product that uses behavioural and learning science to provide continuous, context-aware, real-time security awareness. This innovative approach empowers individuals to consistently make secure decisions in their daily activities.
Redflags® Ongoing Awareness
To train your people to best protect themselves, they need continuous awareness of risks. Redflags Ongoing Awareness achieves this by drip-feeding brief, engaging content directly to their devices, using interesting stories and real-life examples.
Redflags® Behaviour Triggers
To reduce cybersecurity incidents, it’s essential to target the behaviours that drive them. Redflags Behaviour Triggers provide unique, real-time security interventions at the point of risk, using gentle nudges to guide behaviours as they occur.
Redflags® Learning Reinforcement
Annual training isn’t enough. Redflags Learning Reinforcement complements ongoing awareness by providing brief reminders and tips to reinforce learning outcomes. It maximises engagement by delivering relevant guidance in response to incidents and when specific applications are in use.
Redflags® Portal
Measure behaviour change and engagement across your team. Redflags Portal provides compliance data, unique visibility into staff risky behaviours, and tools to manage and measure content groups, giving you actionable insights to drive improvement and ensure compliance.

Redflags® Lifecycle
Redflags takes a campaign-based approach to behaviour change, focusing on a few behaviours at a time to see measurable change.
TRACK - Track risky behaviours with or without intervention; examples include plugging in a USB, data import/export from websites, email attachment handling and more.
ENGAGE - Deliver short snippets of content to educate on cyber threats and secure behaviours.
NUDGE - Deliver “cognitive nudges” to specific risky behaviours, right there at the point of risk.
REINFORCE - Reinforce understanding and behaviours with contextual reminders and tips.
MEASURE - Measure engagement and successful behaviour change, informing your next campaign.
Adapt your approach to security awareness today
What does real-time, in-context awareness look like? We'd love to show you!
Book a demo today and we can jump on a call to demonstrate Redflags in action in a 15 minute demo. Discover a completely new way of delivering security awareness and driving secure behaviours.
Redflags® from ThinkCyber has earned recognition for their innovative cyber approach

WINNER of Best Cyber Security Training and Awareness Product or Service

Part of the NCSC for Startups Programme 2022

Part of the Accenture Fintech Innovation Lab Cohort 2022

WINNERS techUK
Cyber Innovator of the Year 2021
What people think about Redflags®
“Experienced CISOs know that phishing simulations have limited effect and that we can all fall for tricks when vulnerable; awareness campaigns only work for a short period before people forget the messages; and everyone hates computer based training! What I like about Redflags from ThinkCyber is that messages can be tailored and delivered “in-the-moment” as someone is about to do something risky. Based on the psychology of how to change behaviour, Redflags® reminds people what good practice looks like as they undertake specific activities, but without actually preventing the activity and interrupting business.”
Robert Coles
Ex CISO NHS, GSK, National Grid

Free Resource
Maximising Impact with Nudge Theory
Boosting Engagement and Behaviour Change
Discover actionable ideas to adapt your awareness and promote secure behaviours. Learn about nudge theory, how to apply it to security awareness, and strategies for using in-the-moment nudges to steer behaviours and run effective campaigns.
Have questions or need assistance? Register here to get more information or to send us a message